Emails build trust
With reader-centered emails you can stay positively memorable – cost-effectively.
Which skills can you expect when working with me?
Holistic thinking,versatile expertise
From sending newsletters tostrategic infrastructure.
Over almost two decades I've watched marketing structures grow — and shaped them myself. My journey began at the dawn of the digital shift and took me deep into the processes of a public institution with over 300 staff.
My approach: email is not an afterthought but a powerful, cost-effective tool for building trust with stakeholders.
Both as an internal project lead and as an external consultant I've learned that tools are secondary. What counts are systems that empower teams to plan independently, segment intelligently, and grow sustainably.
My focus
I work at the intersection of email, systems, and subscribers. In practice that means:
Migration & conception
Strategic advice on system selection, cost-benefit analyses, and clean migration of existing databases.
Structured sequences
Development of onboarding journeys and lifecycle mailings that meet subscribers where they are.
Template redesign
Visual clarity meets branding. I design email templates that don't just look good — they're optimised for impact.
Form & list analysis
GDPR-compliant processes, lead-magnet integration, and sustainable list hygiene.
“I work where email, systems, and people converge. Because good email communication doesn't come from tools — it comes from clear structures, relevant content, and a genuine understanding of the recipients.”
What complements my work
Web design & branding integration
Your emails should feel like a natural extension of your website. I ensure consistent user journeys across all digital touchpoints.
Psychologically grounded copywriting
A system is only as good as the message it carries. I help create content that drives engagement.
Collaboration & fit
An honest look at where I can help most effectively.
- You're looking for lasting solutions rather than quick hacks.
- Your goal is long-term independence for your team.
- You value strategic support at eye level.
- Pure data entry or administrative support tasks.
- Focus exclusively on reporting without willingness to act.
- Marketing that ignores the human connection.
Currently open to
Full-time or freelance roles for email systems & newsletter processes.
Building GDPR-compliant subscriber systems.
Migration projects from legacy systems to modern platforms.
Development of complex lifecycle & automation journeys.
Let's buildstructures.
If you'd like to make your email system clearer, simpler, and more effective, let's talk.